Paris Hilton to Join ‘The Boss’ Verne Troyer at bgo Casino
bgo Casino has recently announced the addition of Paris Hilton as the latest face of their TV ad campaign. bgo has used a ‘Hollywood’ marketing strategy that has greatly contributed to their fast growing success in the UK gaming industry.
Back in 2014, bgo Casino spiced things up by having film star Verne Troyer, dubbed ‘the boss’, as the star of their TV advertising campaign. They followed up with successfully introducing Dan Bilzerian, the American poker star and social media celebrity into the mix.
The addition of Hilton, the socialite, celebrity, reality star, and entrepreneur, is guaranteed to make tongues wag. Filmed at the W Hotel in Los Angeles on April, these highly anticipated TV adverts are expected to hit the screen this month.
If the addition of Hilton proves as popular as Troyer and Bilzerian, bgo can expect to see increased publicity especially to a female player audience.
In a press release from the company, Richard Skelhorn, co-founder of bgo said “I'm extremely excited to be working with Paris Hilton. She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. Now we have the opportunity to make it happen. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties. Our recent success after the introduction of Verne and Dan has been incredible. The script we have been working on with Paris is very cool and I hope to increase our exposure and build upon our female player base in particular.”
Make sure to keep your eyes peeled for this exciting TV advert starring Paris Hilton and the bgo Casino entourage!